Digital Marketing in an AI World: Futureproofing Your PPC Agency (Audiobook)

Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.

In this invaluable volume, you’ll learn

What AI and other digital marketing technology can and cannot do
How agency owners can reposition their business in the current environment
New skillsets to develop or look for in potential new hires
Four essential roles digital marketing professionals will continue to play in the future
And more
Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.