Introduction to Video Marketing: Plan, Produce & Publish to Drive Results

Wish your marketing had more impact? Harness the power of video to connect with your target customers—no creative or production experience required!

In this comprehensive introduction to video marketing, Powtoon’s Renee Teeley breaks down video marketing into actionable, achievable steps that anyone can follow. In 60 minutes, Renee will guide you through the entire process, from creating a strategy to achieve your goals to planning and producing a short, engaging video that’s ready to share.

This class is tailored to marketers, entrepreneurs, and freelancers who want to take advantage of the online video boom to grow their business, but don’t know where to start.

Easy-to-follow lessons cover how to:

Define your audience and business goals
Choose a production style that fits your strategy
Write a script following a tried-and-true format
Animate your video using simple tools in Powtoon
Customize to share on different platforms
Measure and learn from your video’s performance

Plus, every lesson is packed with examples, recommendations, and Renee’s tips for integrating video into your current marketing plan.

Whether you’re starting from scratch or hoping to boost the performance of your existing assets, this class will equip you with the same video marketing techniques that the world’s biggest brands use to drive results.

By the end, you’ll have everything you need—including your very first video—to amplify your reach, engage your customers, and launch your video strategy for success!